If you are selling online, it is important to have quality ecommerce solutions so that your customers have a good experience while using your website. Focusing on making ecommerce more engaging and user-friendly can help improve user experience and help improve your sales. Since many businesses are now shifting from brick and mortar stores to digital ones, you need to be on top of the pack to get ahead of the competition. Here are some important and effective ecommerce design tips to help you get more sales. PersonalizationKnowing your customers’ names is now a very important part of doing business online. Customization is important because it makes customers feel important. Don’t forget to add this feature when they sign up or subscribe to your newsletters or email. This is a small and easy gesture for you to do but it goes a long way for customers. Put Best Selling Products On HomepageJust like brick and mortar stores, you want your best selling product to be front and center. Products can be assembled by season, features, sales discounts and other characteristics. This is important because bestselling products are ranked high by search engines. Add a list of recommended products too. This personalized list does not only help to boost sales but raises awareness of other products customers could be interested in. Zoom Option For PicturesPut yourself in your buyer’s shoes. If you were to buy a product on the internet there is now way of really knowing what it looks like. One of the best ways to show details of your products more clearly is to provide a zoom-in option. This will give customers a chance to study a product more thoroughly so that they can make an informed decision and be happy with it. Just remember that pictures need to be high quality so that it does not get blurred or pixelated once customers zoom in. Shipping DetailsNormally shipping and delivery options are pinned at the top of the page to make them more visible. It is also important to give full details on shipping and shipping rates so that customers fully understand the delivery date of their goods. Varying shipping costs should also be clear so that people from different locations have a clear idea how much shipping costs. A very good option is to offer free delivery across your site to attract more customers. Contact Info and FeedbackIt is very important that customers know how to reach you. After-sales service can help build trust with customers because they know they can reach you anytime. If something goes wrong with your product they know how to get in touch which in turn fosters a good relationship with your customer. Getting their feedback is also important and makes them feel valued. Adding a feedback option also lets customers chat with you should they have concerns. If you can’t chat with them adding a simple feedback form is enough. It is important that these forms be monitored so that you can reply accordingly and promptly. Ratings and ReviewsThis is perhaps one of the most important features for ecommerce websites. The recommendation of peers and their ratings on a product is important to other users because it lets them access firsthand information on the experience of other people using the product or service. A good ecommerce web design is like a community where the owners, the people who run the website and the customers work cooperatively. Ratings and reviews is like a way of letting customers recommend your product to other customers. Some website owners fear customer reviews because they think that negative comments will damage their reputation. However, if you are confident about your product you can expect majority of customers to like and recommend it. The key is not to be afraid of negative reviews but to learn from it and use it to improve your product. Ecommerce development solutions are a good way to boost your website. Online business is always evolving so business owners need to be aware of the trends that dominate online selling. Knowing which trends and web development solutions are available and implementing them can make your website more functional. These features can help get more leads and sell more products. Sydney ecommerce website design can help ensure that your online business is a success. Having responsive web design and a customized ecommerce store can help you get ahead of the competition. The post Essentials of Effective Ecommerce Web Design appeared first on . from WordPress https://ift.tt/2OcXMwk via Tumblr https://ift.tt/2KltaYo
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Many businesses know that SEO is important because it helps with their searchability and visibility. But is this the only thing that SEO can offer businesses? Business owners know the importance of social media presence and influencers, so is SEO still important in today’s internet? Here are reasons why SEO should be prioritized by ecommerce websites. Organic Traffic Is Still The Best Source Of Website TrafficWe know that a strong social media presence is important when it comes to ecommerce but organic search is still a big factor when it comes to funnelling buyers and getting them to purchase and complete a conversion or engagement. As we all know, Google owns a big chunk of the search market compared to other engines like Yahoo and Bing. This is not to say that others do not contribute to brand visibility but Google owns a whopping 75% of the overall search market so business owners and marketers should know that its guidelines are important and should follow them. Google is now the world’s most visited website and YouTube the world’s second largest search engine. People who use the internet visit Google at least once a day to search for information and being visible and trusted by Google works in your favour. SEO Build Trust & CredibilityIf you are ranked high in search engine results pages, this means you are trusted by the search engine. This is why ranking high is important. Not many people go to the second page of SERPs. Being awarded the top spot or landing on the first page means that you run a trustworthy website with good user experience. Being easily searchable and discoverable builds trust and credibility not only to the search engines but to the users as well. Local SEO Equals More Traffic & Increased ConversionsThanks to the rise of mobile traffic, local search has become more important for local businesses. Local SEO is important because it aims to boost your local presence which makes it easier for customers to find you. Local SEO focuses on specific cities, towns, regions and states to make your brand more visible to potential customers who live near you. SEO Impacts The Buying CycleMany customers research a product before buying. This is advantageous for ecommerce store owners because you can use SEO tactics to promote your product or brand. Businesses can use SEO to relay messages, its importance and dependability and how customers can benefit. This is just a small way of how SEO can impact the buying cycle. Your product and services should be visible so that a connection to the customer can be made. Local SEO can enhance this visibility so that potential customers can find the answers with your business providing the solutions they need. SEO is CheapThe best things cost money, and so does SEO. However, it is relatively cheaper compared to other marketing tactics like Pay-Per-Click (PPC). The great thing about SEO is that while it is cheap, its payoff is considerable and lasts a really long time. SEO is not really a marketing cost but a business investment. Good SEO tactics will still be felt by a business in the future. It might take time for SEO benefits to be felt by a company, but the effects are truly lasting. A Sydney SEO Company has effective SEO strategies that can help you rank high in search engines, making it easier for customers to find you. The post Reasons Why Your Business Needs SEO appeared first on . from WordPress https://ift.tt/2KmQ7KV via Tumblr https://ift.tt/2pgTb3J We never get tired of the saying that first impression counts. If you were given only a short amount of time to consume content, you would want to see something aesthetically pleasing right? The same is true with online content. According to Adobe, 66% of users want to see something that is beautifully designed instead of something plain and simple. On this blog, we will discuss why you should invest in web design from Sydney and learn how it impacts your business and audience. First ImpressionGuests that land on your website will judge how your page looks in seconds. In these few seconds you want to make a positive impact on your audience. Websites that look unappealing will immediately get a negative impression. They might think that you are unprofessional and untrustworthy so they leave your site without taking a deeper look and you miss out on a lead because they will go to your competitor instead. A good web design is important because it is how customers perceive your brand. The impression you make on them will either make them stay or leave. Therefore a good web design helps to keep leads on your page. Helps SEO StrategyWeb design elements and practices impacts how you publish content on your website which in turn affects how SEO spiders crawl your website. This is why good design is important. If your on-page SEO is not up to par with search engine guidelines, you will have a hard time with your online visibility. Aside from publishing content, certain web design elements can impact SEO. For example, your code needs to be SEO friendly. One of the best ways to do this is to partner with a good web design company. Creates ConsistencyWhen you want to create a brand, you want to create consistency so that customers can identify a certain style with you. This will help build leads which can be translated into sales. Using the same styles, fonts and layouts across your website helps to build consistency. Different designs and styles will make your site look unprofessional. It also makes brand recognition harder because customers will have a hard time associating the different designs and styles to your brand. If you’re inconsistent, people will not trust your website because it looks unprofessional. High bounce rates can receive penalties from search engines which affects your rankings. On the other hand, consistent design keeps leads on your website longer which leads to better conversions down the line. Your Competitors Probably Have Good Web DesignPerhaps the best reason to have good web design is that your competitors are doing it. If you want to remain competitive, you have to use web design to your advantage. You want to stand out from the competition so an outdated design should be scraped. Low quality websites mean that your competitors outrank you which means you will lose your leads to them. A good web design is an opportunity for your business to distinguish yourself apart from your competitors. When you are competing with other businesses, it means that you have similar products, services and pricing. A good web design will help you stand out from the rest. The post Why You Should Invest In Web Design appeared first on . from WordPress https://ift.tt/2Oa4Vh0 via Tumblr https://ift.tt/2qbUsJV Many websites live today aren’t The good news is that many website In order to provide customers SpeedDid you know that Google Using this benchmark, many ecommerce As we all know, customers are now Mobile FirstIn connection to the above example, The same study shows that 52% of SERPsFast loading websites can also Scalability & FlexiblityPerformance isn’t just about Consumer habits and desires are In order to stay competitive, Take AwayPerformance, speed, scalability and flexibility all matter. If you don’t prioritize them, your business will have a hard time surviving in the internet. A Sydney Ecommerce Website designer can help you better connect with customers. Responsive web design practices can help boost sales while fostering scalability and reliability. The post Reasons To Prioritize Speed, Scalability and Reliability appeared first on . from WordPress https://ift.tt/2pUXO3L via Tumblr https://ift.tt/32qj52I Did you know that more people are It all starts with the UI or user If you’re thinking about Screen SizeScreen size is always a big consideration Designers need to consider Be Finger FriendlyThink about how people type or Another design concept to think Keep It SimpleWhen it comes to mobile devices, When it comes to mobile devices, Be ConsistentMaintaining consistency across Final ThoughtsDesigning UI and UX for mobile devices is not very different from designing in desktops. These elements are only the iceberg of considerations when it comes to designing apps. It is always important to research to ensure that every detail of your app is thought through so that your app won’t fail. Designers should always think about every possible detail to give a good user experience. The post Top Design Considerations You Need To Think About appeared first on . from WordPress https://ift.tt/2WOItOo via Tumblr https://ift.tt/2oW56UB Social media was Social media is One of the most However, simply Take Your Time & Edit
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