For someone inexperienced in Google Ads, the idea can be both exciting and terrifying. If done right, Ads can transform your business. If done wrong, a business can spend thousands and get nothing in turn.
In July 2018, Google rebranded Google Adwords to Google Ads. Since then, this is the main door for advertisers to buy on display ads, Google Maps, YouTube videos, Google Play, location listing and other Google surfaces.
Explaining the benefits or losses that come with Google Ads cannot make someone understand what the platform is and how it works.
About Smart Campaign
This is the first new solution under Google’s new brand, Google Ads. It provides a great opportunity for local and small businesses to engage in their paid advertising, without having to hire a full-time marketing employee or an agency.
Customers can launch Smart Campaigns easily because Google has designed automated campaigns to help businesses get started on Google Ads easily and quickly.
The process for building Smart Campaigns includes audience building, automated ad creation, ad delivery selection, and later this year will include landing pages!
Definition of Google Ads
Google Ads is one of the major pay-per-click (PPC) advertising platforms. Google Ads differ from other PPC platforms such as Facebook because it reaches the audience in two basic ways:
* Through the Google Display Network
* Through the Google Search Network
As is much as the approaches function in very different ways, they both use a PPC bidding system, where businesses bid to get their ads shown to relevant audiences.
-Google Search Network
With the Google Search Network, you can show ads to people searching for the keywords you have chosen. If you are a roofing business, you bid for your ad to show up every time someone types in “Roofer in Brisbane.”
-Google Display Network
Unlike Google Search Network that shows ads to users who are searching a service or product online, the Google Display Network places “banner ads” or ‘display ads” on websites you think your potential customer will be on.
People don’t actively search for the service or product you are selling, so there are low chances they’ll click banner ads. Although, in some instances, people don’t know what they want until they see it. This means display ads can give your business more exposure to potential customers who might not find it on their own.
Display ads are also excellent for re-engagement campaigns. In this case, you show ads to previous visitors with expectations they will come back again. Experts call this “retargeting.”
Why Google Ads?
Currently, there are several PPC platforms including Twitter Ads, Facebook, Pinterest Promoted Pins, and Instagram Ads Platform. As well, there are other search engine Ad platforms including Yahoo Search Ads and Bing Ads.
Despite the intense competition, Google Ads is among the best ways businesses can reach their target audience.
Other PPC platforms, especially Facebook work exceptionally well too, so you may be spoilt for choice. This means by being able to reach people looking for content, products, and brands like yours is a wonderful opportunity. It might help you make quick sales ahead of your competitor.
Benefits of Google Ads
Studies show that approximately 90 percent of all Google searches are for products and services. This means having your website at the top attracts more visitors.
If you bid on the right keywords for your industry, your website can get listed at the top of the first page instantly.
If you would like to use SEO to get to the top of Google, you have to be very patient as it can take months to bear fruit. If using Ads, you just need to combine your landing page and copy, and ad bid – then your ads will go to the first page of search results in no time.
By simply linking your Google Analytics and Google Ads accounts you can get accurate reports about what marketing works for your business and what doesn’t.
This will also save you money as you find out which ads or keywords don’t work and remove them so you can save money.
You only pay for clicks on your ad and not when it is shown as a search result. In other words, you only pay when there is a probability of making a conversion on your site.
There is an option to set a daily budget for your campaigns so there are minimal chances of accidentally overspending.
If you sell localised services of products, Ads can help you make sure only searchers in your locations see your ads. You can tell Google to show ads to individuals searching in your town or a selected radius of your business.
We, in Marketing Media, are taking advantage of these benefits.
Drawbacks for Google Ads
Google is one of the companies that play a great role in improving the quality of our personal and professional lives. Most of Google’s products including Ads are great, but it has a negative side too.
With Google Ads, you pay for clicks, and clicks do not necessarily result in sales. New or start-up businesses may have to pay $5 to get users to visit their site. In some instances, a click can cost as much as $60.
As long as someone clicks, you must pay Google regardless you make sale or not. Most companies
Ads are all about money, meaning small companies and start-ups find it hard to compete with big companies.
Larger companies have consistent cash flow and can drop hundreds of thousands of dollars per month on Google Ads campaign.
Because big companies have the time and resources for campaigns, it means by the time establishing businesses launch, all relevant keywords have been taken and their price has gone up.
Ads limits the number of characters to and this restriction may at times make it hard to use Ads.
To get the most out of Ads, users must choose their words carefully.
Small problems such as failing to turn an ad off and making a spelling error can be very costly.
Indirect mistakes can as well be costly. For example, forgetting to update your landing page because you are busy with your Ads campaign will attract a penalty from Google.
Another mistake is making an error during Ads Conversion Tracking implementation, such as confusing it with analytics. This will prevent you from getting real-time information, and end up costing in gaining conversions.
Google Ads just doesn’t fit all markets. This is because Ads can at times be broad because it is concerned with the most relevant choice on the page.
It’s recommended that before you invest in an Ads campaign, you research your audience and ways for reaching them. Don’t invest in Ads until you find that your audience can be reached on Google.
Running Google Ads can be both time and money consuming. If done properly, it can be a good investment with good returns. The search network can help your ads to rank properly in searches of internet users who are looking for brands similar to yours. As well the display network can assist in discovery or re-engagement campaigns.
As much as the Google Ads system can be complex, there are many benefits to using it. Good thing is, if you get a good PPC expert, they can run a profitable campaign with low CPCs no matter the size of your marketing budget. As always, t is recommended that business owners consult an expert before running ads on Google.
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Combining two of the most common marketing methods can help you save time, improve your branding, make your message consistent, and maximize the impact you have on your audience and potential customers.
Creating campaign experiences that are cohesive between email and social can save you time purely in asset management. Using similar headlines, body copy, and images from your email to social posts means no more one-off copy needs to be done on a regular basis.
This consolidation of efforts also keeps your message consistent. Not to say that you can’t spice things up from one post to the next—but combining these efforts will make sure every line you create has the same impact and carries the same message.
All of this will strengthen your brand. As your audience sees your campaigns over and over again amidst email and social posts, your message is rooted into their memories by sheer volume and consistency. This builds on your voice and reach, ensuring your audience brings the right image to mind when thinking about your company.
Check out this infographic below to see how you can begin combing your email and social media strategies to improve your marketing today.
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So your business is doing well. Your website receives traffic, and activity occurs on its pages. Though, nothing is storing this valuable information which can be used to make data-driven decisions. There is a lack of insight generation. To reverse this untapped potential, you decide to employ Google’s free Analytics application that is housed within their Marketing Platform. This product provides an array of features to help analyze your site’s data with the goal of generating insights on behaviors, trends, and associations useful for improving your online presence and future business. The time has now come to set the service up and dig into its features.
Setting It Up
To start, make sure you have a personal Google account and head to https://marketingplatform.google.com/about/analytics/. From there, click “Start for free,” and then “website.” The next entry asks you to create an account name, which will serve as the Google Analytics account associated with your personal one. Then, enter your website name, url, industry category, and time zone. Your industry category does not impact tracking or data collection but rather enables Google to create customizable reports that suit your industry-specific needs. Once completed, you will receive a tracking ID unique to the site that was just set up. In order to enable tracking, some web hosts or website builders like Wix provide features or plugins that allow you to input the tracking ID right into a field. If this is not an option in your case, you can enter this tracking ID into a specific section of a tracking snippet, and then paste that snippet into the code of each of your site’s pages that you want to track. Though tracking snippets can come in different forms to account for functionality, basic tracking snippets work fine for most purposes to start. If you want more information on this, Google’s tutorial pages provide details regarding additional snippet specifications. In general, it is a good idea to browse the various resources Google provides for powering up your website with their analytics.
Once within the Google Analytics interface, you will see an audience overview dashboard that reports different types of data such as sessions, users, and pageviews, among several others. Scrolling down will pull up demographic splits like language and country. The information displayed in this view comes from the combination of all pages on your site. You can refine the insights displayed on this overview page by date range as well as audience segments. Lastly, a menu resting on the left of the screen provides ease of navigation throughout a majority of Google Analytics’ capabilities.
Segmenting the audience will isolate a subset of traffic to be juxtaposed against overall site traffic or other segments you wish to analyze. To define (create) a segment, you must set specific conditions related to user, session, or hit data. If the correct combination of those aspects fulfill their conditions, the associated data point enters the segment. Sessions and hits differ in that hits are specific user interactions (click, pageview, transaction, etc) on your site that occur during a session, whereas sessions are the group of hits occurring in a certain time frame or before a defined ending activity.
For your analysis, you might create a segment of users in the United Kingdom who spend at least 2 minutes on your home page — in order to separate them from the rest of your data in reports and dashboards. You can also combine conditions using “or” or “and” operators in order to produce more specific segmentations.
Essentially, segments allow for breaking traffic into more nuanced groups that could be of particular interest. The tool might also highlight important details or lucrative adjustments regarding your site, content, or product, as revealed through the groups targeted with the segment.
Goal Setting and Alerts
Google Analytics lets you define goals — specific on-site activities that you tell the platform to view as a conversion. You may, for example, set a goal that checks if users visit five pages in a session. Every user that visits five or more pages will subsequently be entered as a conversion for that goal. Creating your own definitions for conversions empowers generation of custom ratios and statistics to gauge occurrences on your site.
Site owners commonly utilize goals for monitoring key performance indicators such as purchases, submitting contact information, signing up for a service, or viewing a certain piece of content. Indicators of performance vary across businesses and sites. For example, a commerce entity may value and track purchases, while a marketing one might define performance by the number of email signups. When setting goals for your objective, make sure to contemplate what signifies success, or conversion, in addition to what might provide clues on the broader spectrum of behaviors that make up the critical sales funnel. People might not be purchasing your product today, but they could have viewed it three times, indicating high likelihood of future purchase. Some may decide to set both of those activities as goals. Lastly, alerts function just like goals, but instead of logging conversion, they simply notify you (via email if desired) when a set condition fulfills.
Thus far, you’ve become familiar with creating segments and goals for one particular view – the default overview – that shows combined data from all pages on your website. With this said, the analytics platform lets you add views for up to 25 subdomains per property. Each view you create houses its own segments, goals, alerts, reports, and dashboards. If you create these tools for one view, they can be copied to any other. Within each view, you can also apply filters to exclude certain data from the dashboard or to restrict viewing access for members of your organization.
Reports and Dashboards
You can create reports that – well, report – on different metrics. These forms let you create custom visualizations of data that can be cut in a number of different dimensions. All created reports exist in the “reports” section of the menu, but you can place ones you so choose into each view’s dashboard. In addition to reports, dashboards can house segments and individual widgets including: Metrics, Timelines, Geomaps, Tables, Pies, and Bars.
Google Analytics provides a supports integration with tons of other services, some of which include: Campaign Manager, Google Ad Manager, Search Ads 360 Reporting, Display and Video 360 Remarketing, and Salesforce Sales Cloud. The platform’s help pages accommodate integration inquiries with rundowns for each service. A host of 3rd party solutions, perfect for integration with Google Analytics, lie on the Partner Solutions page. This page essentially functions as an app store for extensions that connect the analytics arm with existing business services. Instituting such integrations allows aspects of the business solution apps to serve as elements within dashboards or on reports. If you have data housed within a business solution app, it will also pop up in Google Analytics.
When checking out the Solutions Gallery, you will see where individuals post their custom analytics creations for all to download and use. In some cases, it may more efficient to find an existing dashboard, report, or segment than generate your own, especially if the desired creation proves to be quite complex. The Partner Solutions and the Solutions Gallery both provide descriptions of the various plugins in addition to comment sections that serve as references when perusing options.
As you may tell, Google Analytics offers quite a powerful suite full of functionality and possibilities for customization that are useful in examining your website’s data. Taking advantage of all the various features may require some familiarization. Though, thanks to the accommodative help pages provided by Google and the many online discussions, you should be able to find your way. Now, go on and generate some insights with all of that information connected to your site!
Sara is an experienced tech expert who writes with her colleagues on Enlightened Digital, to share her passion with others around the web. After 15 years in the industry, her goal is to bring information on all technology to the masses. Her philosophy is to create each article so that anyone can understand the content, whether they are a consumer or a technology expert. Check out her site at Enlightened-Digital.com.
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A valuable business is a business worth owning. It’s as simple as that. A business that could fetch a fair price on the open market is usually profitable, growing, efficient and safe—everything we want to see in our own companies. This is why much of the process of selling a business is made up of looking at where you could improve in one of these key areas.
But business value isn’t only for people looking to sell. It’s a concept every entrepreneur should be concerned with. This is because to consider business value, you need to analyze every aspect of the business, a process that naturally exposes what you’re doing well and where you need to improve.
Nearly everything you do in your business affects its value. No action is too small to avoid influencing the overall value of the business. This is because business value is in part determined by revenues. Most appraisers or brokers will start the valuation process multiplying your yearly revenues by 2.5. From there, they’ll adjust up or down based on some of the less tangible aspects of your business.
Since nearly everything we do is an effort to boost revenues, we can say that nearly all we do is also an attempt to boost business value. This makes boosting revenues one of the key ways to business value. And having the right web design can play a huge role in making this happen, just as having poor web design can put you at a serious disadvantage. Here are some ways appropriate web design can boost the value of your business.
The power of color
One of the first things we notice when we land on a web page is the color scheme, even if we don’t notice it consciously. The brain receives the information and makes several assumptions that affect how we perceive the content we’re looking at.
Now the psychology of color is something under debate, largely because these assumptions our brain makes are heavily influenced by our own personal experiences, diminishing the effect of the colors themselves.
But they certainly still have an impact, especially on first impressions. And with a website, where you’re doing all you can to keep people on your site clicking around, this first contact is critical. You need to make sure the colors you’re using on your site reflect your personality as a brand. This way, when people first land on your site, they will immediately begin making positive associations about your company.
Yet the purpose of all of this is to trigger an emotional response with your viewers. Despite the role of rational thought in bringing humans to the top of the food chain, we are still deeply emotional creatures. When we feel an emotional connection towards something, we’re far more likely to engage with it.
In a B2C context, you want people to feel something towards your brand so that they are emotionally inspired to buy from you. This is how you build brand loyalty, maximize Customer Lifetime Value, and profits, and improve the overall value of your business.
It’s important to remember that you can’t garner this emotional response from web design alone; you also need to have great content. But web design is your first chance at steering people towards the emotions you want them to feel. By getting your color scheme right, you can influence the assumptions people make about your brand, enhancing the connection they feel with you, and increasing the chances they make a purchase.
To give you some examples, consider that the color red evokes excitement, youthfulness, and boldness, whereas blue brings about feelings of trust, dependability, and strength. You can find more information about what all the different colors mean here.
Bounce rate and SEO
Performing well with search engines will make your business more profitable and valuable. A large chunk of the traffic that comes to your site will come from organic search, making it absolutely essential you optimize your site for SEO.
To do this, content needs to be your primary focus. You must work on making yourself an authority so that Google and other search engines will trust you with one of their top search engine results. This requires an acute understanding of your target audience and an excellent content marketing strategy.
However, design plays a huge role as well, primarily by helping you lower your bounce rate. Bounce rate is the percentage of people who leave your website without clicking any links. Google uses it as an indicator of the quality of your content. The idea is that staying on the site and clicking its links indicates users have found what they were looking for. Google then rewards this by placing you higher up in search results.
Again, content is big. But so is design. You average blog reader only spends 15 seconds reading an article, which means you have an impossibly short window to catch their attention, convince them to stay and inspire them to click on one of your links. The design of your site will have a big impact on these first few seconds, and it can play a big role in determining your site’s bounce rate.
To come off as an authority, you need to present your content and your company in a clean, professional and easy-to-read manner. If someone lands on your site and the first thought they have is “what even is this site?,” there’s a pretty good chance they’re not going to stick around.
Make sure your web design presents your content in the best light so that people will hang around and click on your links, which will give a boost to revenues and search engine performance, two drivers of high digital business value.
Don’t confuse people
Attention spans and loyalty on the web are limited. Doing anything to waste someone’s time is going to cost you. This all-important rule is relevant to web design, too.
Most web developers know that the more clicks you make people go through on their way to taking your desired action, the less likely they are to take that action. So, when talking about a digital business, where that desired action is almost always to make a purchase, your web design has a huge impact on revenues and values.
Essentially, if someone needs to travel too far to get to your call to action, they’re more likely to simply give up and search elsewhere for what they want. The same works in reverse. If it’s easy for people to get to the solution you offer to their problem, then they’re much more likely to make a purchase.
This is where beta testing is so important. When you build your site, or when you make some significant changes, make sure to test it out with people outside your circle before you go live. This will give you an indication as to how easy it is to navigate, allowing you the chance to optimize the journey people take to support higher sales and revenues.
Start making design build value today
While business value is traditionally thought of when it comes time to sell the business, it’s about more than just that. Building up a valuable business means putting together a healthy, growing company that is positioned to stand the test of time. Make sure you have the right design so that you can make the most of your site’s traffic and build a business that is the envy of all digital entrepreneurs.
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When it comes to making your business even more successful, then you must measure your SEO performance on its website. But I’m sure many of you are wondering: How does that work? With the many types of tools and strategies to follow, it may be confusing for the first-timer who has no idea where to begin, with SEO.
Fortunately, there are a number of useful SEO tools, either free or paid, which can help you understand what works and should be removed in terms of SEO. The question is: How can you measure SEO with any of those tools?
Read on as I show you the four SEO metrics you should measure.
Let’s first ask three questions to know what would make sense to measure SEO:
What Can You Measure?
There are literally thousands of different metrics one can try measuring, but only a limit on what one can measure. For example, big companies have tons of data on metrics, while small businesses would rely on gut more so than data on customer reach or market shares.
What’s Important to the Company?
You must get the reasonable metrics that will make your business strive and matter. Learn about what you want to achieve when measuring SEO. Maybe you want to earn more revenue, traffic, or an average position on the search engine page. Define what success is.
What to Control?
It’s best not to measure yourself on uncontrollable things. If you aren’t able to change your website’s content or other aspects of your website you can’t control, then it will pose a problem if that’s what you want to measure.
So consider what you can control first and avoid measuring yourself on the things you are unable to create an impact on.
Once you have the answer to the key questions mentioned above, here are the four main areas to measure for SEO:
First of all, you should be tracking the number and trend of your website’s visits, which were driven from SEO sources. Depending on your goals and preferences, one may want to measure only Google’s organic traffic, or you might also want to track different search engines or organic completely.
There are many businesses and website owners that track organic traffic and put it as part of their percentage of regular traffic. However, this metric is a bit flawed for various reasons, especially if you have had paid activity which impacts the traffic. Instead, it’s yes tho track traffic of certain sections in your website, such as your:
Search Engine Ranking
There are many SEO experts who have said they hated ranking reports. The ranking may be considered as a flawed metric, which is generally true. Because of the many factors which play in search engine results pages (like localization or personalization), being number one for a term only has a bit of meaning.
Instead of looking into your ranking, I recommend that you look at trends. You can do so by:
Grouping keywords in categories then track it over long periods of time. After that, check the average position of the selected keywords over the time spent observing it.
Ranking your customer engagement is actually tough to track, as it’s made up of hundreds of things!
But all in all, you would first want to know: When you have a visitor come into your website, do they take action in something? The action you’re looking for varies by the type of business or website you have.
One website may aim for their visitors to stay on their website to read many pages. So their goal is to look at visitors who stay on the website for a long time and the number of people who view pages per session.
Another website might want customers to make a purchase, so the goal is to make that progression to create a sale.
Find out what you want your audience to do on your website and that’s how you can measure the success.
Revenue or Number of Leads Generated
Last but not the least: We look into revenue, which is probably the most important aspect for websites. You’re looking into measuring the number of completed sales or how much quality leads you have generated.
While revenue is straightforward to track, lead tracking may be a different thing. What you can do is to set up a lead tracking system. Once you have a lead, classify it into an understandable system. Through doing so, you’ll keep the SEO team on-the-loop about the number of leads that were generated every week. After that, it would become a metric you can easily track.
Wrapping It Up
With the right type of strategies and putting your main focus in important factors of SEO, you will be able to achieve your goals and have your website on top of popular search engines. While it’s a gradual process, continuing to measure these SEO metrics will get you up there in time.
I hope that these four SEO metrics you should measure gave you an idea of what to focus on today. Whether you’re looking for the best SEO quotes from experts or doing the measurements yourself, it’s best to know what you should check up on.
If you have any questions or want to share your tips and experiences on SEO optimization, then comment below. I would love to hear what you have to think.
Author Bio –
Joel House is founder of Joel House Search media. He provides SEO advice and his team of experts will provide best SEO quotes for your business. Quotes can help you to think about your budget and you will get idea about what work will be done.
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Travelling to a new city? If so, then certainly you need to book the ride for easy travel. But sometimes, chasing down a cab on the street, or calling a cab make the travel a bad tale.
In case you have hired an unregistered taxi by hailing a cab, then at first, you may end up paying too much for cab fare as they won’t play by the rules. If the registered taxi is booked by calling a cab, then drivers start the meter from the time they are called for pickup. The excuse of not having small change will eat up some of your bucks. Also, they do take a long route to drop you to the destination, which increases the meter readings. Sometimes, security issue as well.
That’s really a taxing situation for the travelers. Here, the automate taxi mobility solution is a panacea. What is the taxi booking app? Take a sneak peek at it.
The taxi booking app development is the holistic solution that connects passengers and cab drivers. It allows the passengers or travelers to search, book and pay for the ride at the fingertips. The real-time taxi booking on mobile has ended up the daunting task of waiting for a taxi and make the taxi stand at the desired location at the right time.
There are a lot of taxi booking apps like- Yellow taxi, Uber, Lyft and Hailo which have eased the travel, and made the ride booking convenient by providing Taxi Booking App Builder to the taxi companies. This way life gets much simpler and easier.
Let’s quickly glance at what are the changes these taxi booking apps brought to the passengers or traveler’s lifestyle, which has made the taxi companies to embrace it:
Now, taxi booking is just a tap of a button away. The passengers can book the ride for now or pre-book the ride for a scheduled trip alongside indicating the special needs such as bulky luggage or wheelchair they have.
It ends up hailing a cab and then waiting for it as the cab will arrive at the pickup location in a couple of minutes. This way passengers can have the cab 24/7.
There is a straightforward method to book the ride. The passengers look for the taxi in the nearby area and then sent the booking request to the multiple drivers. The driver who accepts the request first will get booked.
The passengers can view the drivers’ profile, picture, ratings and the feedback provided by the previous passengers. The information alleviates any confusion that the passenger may have in mind and they can confirm the booking undoubtedly.
Many times, the notorious drivers play with regulations like- taxi fare is high during weekends or extra will be charged for the luggage or the meter is broken so an average amount will be taken from you at the end of the journey. These are actually the tricks to charge two to three times of the fare from you.
With the taxi mobility app, no such high price bomb will be thrown at the passengers as the app enables the passengers to get an estimation that how much fare they have to give once they enter the pickup location and destination. There will be no cheating and just fair prices will be charged!
After booking the ride, the passengers wait for the drivers to come and pickup, but sometimes the wait is elongated to an hour and they don’t know where the driver is and how much time it takes to arrive at the location. Besides, communication with the driver is also problematic, if the driver is sent by the Taxi dispatch system.
The situation will turn upside down when the ride is booked with a mobile app. The passengers can track in the real-time where the driver is and can communicate with him by in-app texting or calling. The real-time tracking also helpful during the drive to know whether the driver is taking the right route or not. It’s safer!
“I have no change” or “Tip” are some of the ways to put an extra hole in your pocket by the drivers when you are paying cash. The mobility solution takes the payment processing to a whole new level. Now the choice is completely of passengers.
When the passengers reached the final destination, they can either pay with cash or use the card to pay the taxi fare. Once, the fare is paid, the receipt is sent as an email to the passengers.
Unquestionably, safety is the major concern that the passengers or travelers have when they are making a trip to a new place. From start to the end of the journey, the doubt in mind ruins the fun of the expedition.
Again, the taxi solution excels. It’s ensured by the companies that the ride is safer and it’s something on which the passengers can trust. With GPS tracking, the taxi companies would have complete information of before, during and after the trip. So, they know which driver has made the booking for which journey, what route the driver has taken and where the taxi is in the real-time. Consequently, the million of safer rides are completed every day!
There is no optimal way to reach the destination or check out the buses or routes at new locations. Here, the navigation travel app helps. It lets the travelers plan the trip, exact the current location, decide from where to start the journey, which bus stops would pass by and how much time it will take to reach the destination, all in the palm of their hands.
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Have you ever watched a film so dumb that it is actually good?
Perhaps yes. There is a separate genre of movies that focus on nonsense comedy which does look dumb but serves the purpose of entertaining people.
But, web designing does not follow the same. If you commit a mistake that makes the whole design look nonsensical, it can damage your credibility along with the goodwill of your organization. Well, it is true that web designing is a strenuous job, and at times, some silly mistakes skip the notice of even the most skilled professionals.
So before you can even take measures to prevent these blunders, you need to acknowledge them first. And in this blog, we will be trying to identify the mistakes that make a web design look stupid.
1. Repetitive clicks
Anyone, who has been into doing web design for a considerable amount of time, knows that increasing the number of clicks to get to the required information turns users off.
However, a lot of web designers (willingly or unwillingly) build the pages in isolation and forget to consider the route to the content which is getting longer with the inclusion of each page.
If you are a user, and you have to click through several pages to get to the information you need, will you consider the website for further use? Perhaps not.
So when you are working on an educational website like essay or assignment help services, examine how the users reach the desired content, and see if a more direct approach can be introduced to make it easier for the users.
2. Forgetting the primary elements
It may be a completely different approach for some businesses, but ignoring the primary design elements (navigation, brand name, information accessibility, etc.) of the website is one of the common mistakes that make the presentation look weird.
Usually, when a web designer introduces too many customizations on a website, it often ends up distracting the readers from the actual content.
However, a user may also get repelled if the website does not include the primary elements of web designing. Ideally, there should be a balance. Otherwise, the page may end up looking dumb.
While talking about the use of design elements, it is also necessary to mention about the graphics, images, banners and other essential elements as well.
You are creating the website for your audience. So your intention should be to make the website make more appealing to the audience and pushing them to take the desired actions.
3. Faulty filters and facets
The purpose of facets and filters is to enhance the user experience by narrowing down their search and helping them find the desired resource, product or quality website content writing.
However, these facets and filters can ridicule the entire web design if there is an error while setting up the filters in the first place.
The filters and facets help define the search space for the users, but there needs to be separate approach while working in the different contexts.
For instance, you may like to include separate filters when you are designing a page for computer hard disks. It won’t work if you add the same filters here which you used for the apparel category.
How would you feel if you want to locate a fine dining restaurant, but the top 10 results don’t even have restaurants on the list? You get the point, right?
As a web designer, you need to tag the content correctly and reliably so that when a user searches using a filter, he/she gets the right kind of results. You don’t want the website to look stupid in front of the consumers.
4. Making it hard to find the information
As mentioned previously, it is crucial to understand that the convenience of the user should always be your priority as a web designer. If the user has to work hard to find the desired information, it means you have failed as a web designer.
Ideally, a homepage should provide the user with the links to the pages like FAQs, How It Works, Contact Us, etc. which are the major things that users look for in a page.
When you are creating the navigational layout for a particular website, you need to consider the most frequent needs of your target audience and make the corresponding pages easy to locate.
If you can’t fit all the necessary links on the homepage, at least put the search bar. That way, the users can at least locate the things they are looking for with a direct approach.
5. Not keeping the website up-to-date
As a web designer, you must be familiar with the fact that in order to sustain in the dynamic environment, you need to keep the website up-to-date.
Whether it’s the theme of the website, the plug-ins or the other crucial aspects like the license – everything needs to be updated in compliance with the requirements of the consumers.
If you are designing a website that seems outdated in comparison to the latest websites, it would seem pretty stupid from the consumer’s point of view.
Thankfully, the web designing platforms like WordPress and others can auto-update their crucial elements once they are configured properly. So that saves you from the embarrassment.
However, you need to install real-time protection like iThemes Security or Wordfence along with a CAPTCHA option to strengthen the security of the website and keep the automated attacks away.
They say, “To err is human…” – Everyone makes mistakes, but you aren’t allowed to make blunders that make the whole organization (for whom you are making the website) look dumb in front of the audience.
So do review your work, once you finish designing a website. It will not only help you improve your work, but will also save you from a lot of embarrassments.
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According to statistics, when a website is at the top of a search engine’s result, the chances of it getting clicked is at 33%. So even if your website is on the first page, you still miss a lot of potential traffic. If you are wondering why you only place second, third, or fourth on search engines, then this article is for you.
Even if you’ve been concentrating on improving your site’s SEO for several weeks, there are still some things you forget to do, which can be done in less than 4 hours, to rank first in search engine result pages.
Use Your Competitors’ Keywords
Using your competitor’s branded keywords will give you traffic that involves visitors looking for a merchandise or service that you and your competitors offer. Studies reveal that branded keyword phrases are 5 times more likely to turn visitors into leads, and as long as you do not mention their trademark, you are all set.
The ones that you should be using are the specific keywords people look for in your competitor’s brand. And while you use their keywords in your ad copy, make sure you also focus on your ad copy’s design. So which keywords should you use?
Mobile-Optimize Your Website
Google has chosen to make their index mobile-first, which means that it will use the mobile version of a site’s content to rank pages on their result pages.
A website that loads at a slow pace not only has an adverse effect on user experience but also on a site’s search ranking. Mobile page speed matters to search engines as more than half of Google’s search activity happens on mobile devices, and to ensure that those searches take place easily and fast is everybody’s interest.
Large photos are one of the main reasons for slow page speed for mobile websites. Fortunately, there are plugins you can install to compress the images on your site, one of which is the Smush Image Compression and Optimization. It can instantly smush and cut all the unnecessary data in every single photo on your website.
People are turning to the internet to find local businesses – on desktop and mobile. And while global SEO is important, local SEO should not be forgotten.
Finding a specific business, a product or a service are the top reasons for a local search. Most local searchers are looking for a particular business name, but many of them don’t have a specific business in mind when they begin to search. By using local search techniques, you can better promote your company to prospects looking for your type of business.
Inserting your brand through various local listings is important to local SEO. Put your keywords on various listings, ensure that your photos are updated, and categorize your business accordingly.
One of the easiest things you can do now to increase your brand’s local SEO is by claiming your Google My Business profile. Updating your businesses’ profile with a contact number, category, photos, and business hours can give a boost to your local SEO.
Check for Duplicate Tags and Broken Links
Duplicate content can bring down your website’s SEO ranking, so every business should focus on proper content creation to get traffic to their website. In some instances, content is intentionally duplicated across domains to manipulate a search engine’s algorithm to get more traffic. Deceitful practices like this can result in a poor user experience.
Proactively addressing duplicate content issues will make sure visitors see the content you want them to. Luckily, there are many tools that can be used to address duplicate content issues. Siteliner is a tool that can search for duplicate content and broken links on your website, giving you a free detailed content analysis report.
Improving your SEO ranking will help get traffic to your website. It can be frustrating to consume a great deal of time and energy on SEO and not see the fruits of your labour. Be sure to keep in mind the suggestions shared in this article to give your website’s SEO a quick boost. And last but not the least, let Google re-crawl your website after making changes.
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Different Content Management Systems provide different functionalities, one better than the other. However, there is not one single CMS that has it all, some are better off used by mid-sized firms while some are great for high-volume eCommerce businesses. There are several Microsoft systems that can be used to create eCommerce platforms — Kentico, Sitefinity, Sitecore, and Umbraco are just some of them.
In this article, we will talk about the platforms created by Microsoft Technologies then dive into Umbraco’s features, what it can offer. who it is for, and how it can help you succeed.
Great for both large and mid-sized businesses, Kentico caters to multi-national companies like Hyundai, Twinnings, Mazda, and Allergan. Kentico doesn’t have several ERP and CRM integrations that are crucial for retaining valuable customer information. However, there are many useful options that can help solve this problem, our top choice is Kentico REST Service.
If you need a CMS that can be readily combined into an existing eCommerce platform, Sitefinity has got your back. The principal selling point of this system is its interface that is not just user-friendly but also for beginners who doesn’t know much about CMS and how it functions. The only area it needs improvement is its technological advancement in terms of self-regulated marketing, eCommerce, and personalization.
Where Sitefinity lacks, Sitecore makes up for. Sitecore boasts of its technology in terms of personalization. It is the most used CMS by both minor and major SME’s and the largest companies all over the world. Specializing in automated marketing, eCommerce is just a part of their huge system. This system is best used by eCommerce businesses with high volumes, especially when marketing automation and personalization comes as an important factor.
Focusing on its checkout functionality, Umbraco is great for eCommerce websites who value their client’s user experience. Specializing in a fast, secured, summarized, and distraction-free checkout, it is admired by thousands of companies for its flexibility. This platform comes with 3 licenses to best suit your needs:
uCommerce is a .NET eCommerce system that provides a wide array of eCommerce options. The options to choose from are Free, Pro, and the Enterprise edition. If you need a comprehensive solution, uCommerce is your best bet. Its flexibility of multiple categories, inventory management, brand management makes it one of the best.
uWebshop got popular as an option to uCommerce. Starting at €299, it has a lot of functionalities that uCommerce lacks. From personalized layouts to unlimited shops, it offers more flexible opportunities for an eCommerce shop.
An uncomplicated platform that makes eCommerce hassle-free. It became popular with its several API developments, its license is priced at €349. Currently, more than 400 eCommerce websites use it to run their businesses.
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WordPress is an amazing and wonderful Content Management System and blogging is a fun profession all people can appreciate. In this modern online world, blogging has become a passion for some. And for the many, being tech-savvy is a skill they use to start a career at home, a place they consider to be most comfortable to work at.
For the record, there are more than 400 million WordPress blogs accessible by using search engines such as Google and Bing. This means that the traffic is split among so many online websites, so earning your blog’s fair share of traffic can be a troublesome task.
Driving traffic to your blog is not cheap and easy, but there are many ways you can do (for free) to get the most traffic possible. In this article, we’ll give you all the things we know you should do to succeed in your endeavour.
1. Install Plugins
In this fast-paced world, internet users want to see everything they click in split-seconds. If your site loading time is more than 3 seconds, then chances are search engines are not likely to show your website on top of their listings.
Luckily, there are plugins you can install for free on your WordPress blog to increase the loading speed of your site. Smush Image Compression and Optimization will compress the images on your website to reduce its file sizes, thus reducing loading time. W3 Total Cache also boasts of its powerful abilities in promoting your website’s speed by “caching” all information that has been previously loaded.
2. Update Regularly
Successful people regularly update their blogs. The only thing constant in the world of technology is change, and that is what people are looking for. If your website is not updated on a regular basis, people will think that your site has become inactive.
Your content strategy matters. So if you update your website regularly with irrelevant content, not many people will appreciate your blog. Focus on one to three specific topics and expand your archive from there. It is also important to remember that photos, videos, and infographics appeal more to audiences than blog posts alone. Make a point to plan well in advance, present rich content, use high-quality photo and videos to earn their attention and make them coming back for more.
3. Internal Linking
When people read your posts and they find something they don’t know, they will search for it elsewhere. But if your site has internal links, people who view your page are more likely to click that link instead of going elsewhere, thus generating website traffic. This also increases page views of your website, helps your site get indexed by search engines and improves your page ranking.
Installing plugins like Contextual Related Posts is another way of promoting internal linking on your site where the reader gets to view content related to a particular topic.
4. Establish Trust
Establishing a blog that is trustworthy is not easy, and only time will tell when people will learn to trust you. Luckily, there are many ways you can do to help speed-up this process. One of which is by installing plugins like Akismet Anti-Spam plugin that fights spams. Placing an SSL certificate on your blog will give that extra advantage and secure your site further.
When your blog has great content, people will trust you in no time. Establishing trust with your readers will play a big role in your blog’s success. Always remember that a virus-free blog is trusted by users, and these sites are open to monetizing opportunities.
Once you have all the right blocks put together, your site looks neat, and you have great content, it’s time to let the whole world know what you have been doing. The wider your audiences are, the better your chances of getting traffic.
A good promotion technique includes coverage in various online websites where your audience may be present. Here are some tips to get you going:
Making a website up and ready is easy, but getting people to view your website is not. You need a well-planned strategy to drive traffic to your website. Making your website fast, updating your content regularly, establishing trust and sharing your posts are just some of the ways you can do to help your website get traffic. Do not limit yourself to what you think you can do and to the things listed here. The possibilities of your success are unlimited and your imagination is the limit.
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