Magento has become synonymous
In this post we will talk about
Magento Debugger is an extension that allows you to debug your
The EcomDev PHPUnit lets developers test blocks, helpers, modules,
Commerce Bug 2 makes debugging simple for developers. Even though
Get template path hints in the
Mgt Tool is a paid extension and is used by developers to identify
Bulk Image Uploader allows you to upload bulk images from Dropbox
Store Manager is a Magento catalogue management tool that can help
Social Media Product Update is one of the best for social media
Cloud Backup is a migration and version checking tool that backs up your data by storing it in cloud. It uses cloud technology that helps in exclusion of files, tables and directories for faster performance.
Boost the performance of your
Magento is an open source
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There are a lot of digital marketing
To compete in the overly
Here are some effective digital
SEO is and always will be a very effective
Search engine marketing (SEM) is
This is also a confusing strategy
Google AdWords is fascinating
Local Search Marketing
Get started on local search
Local search marketing is getting
Content marketing plays a big
Also consider mobile content
Responsive Web Design
Speaking of mobile, it’s more or
Google gives precedence to
Social Media Marketing
Everybody has at least 1 social
Influencer marketing is a digital
Identify influencers first before
Keeping these digital marketing
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Are you a passionate writer who’s
If so, then perhaps blogging is a
However, it can also be a hard
Let’s take a look at the 2 kinds
2 Types Of Bloggers
There are mainly 2 types of
Getting a job as a professional
However, setting up a blog,
The hard truth is that, it can be
Salaries of bloggers vary.
As for running your own blog, a
Bloggers earning power depends of
However, a blog itself is not
Success Is Not Easy
Blogging is a very competitive
If you don’t want to make money
If you really want to make money
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For many businesses that are new
This is not true because SEO and
Let’s take a look at how social
Social Media for Content Promotion
Social media allows for content
Social media is the most cost-effective
Social Media Encourages Engagement
Social media boosts engagement. If
Using social media to promote
Social Sharing Can Lead To Link Building
Social sharing can lead to high
Social media is beneficial to SEO
Increased Brand Awareness Boosts SEO Rankings
Social media and SEO increase
Google’s Partnership with Twitter
We all know that Google has a
Having your Twitter posts show up
Social media can work to improve
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Are you always on the go but need
Do you want to blog using your
In this blog post we will show
Why Blog From Your Cellphone?
Relax because you’re not going to
In today’s world, more and more
Luckily, microblogging is not
If you take a look at the
This feature plus the convenience
Mobile Blogging Apps
Evernote always gets a lot of attention in the mobile world.
Here are some apps to help you with that.
Email As A Mobile Blogging Tool
Did you know that you can send posts to your site via email?
Tweaking your admin settings in
Flickr For Photo Blogging
Email posts are easy but attaching multi-media is more
Video Blogging Through Mobile
Video blogging is more time consuming than photo blogging
The WordPress app also allows you to upload video through
Using CoverLite allows bloggers to cover a live blog anywhere
This can be a very convenient tool because you could be the
Using these apps and tips can help your blog stay active
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Social media has become a great
If you’re a business that’s
Buffer is a very popular
Buffer can also give you
You can choose between a paid and
Crowdfire is a one-minute marketing tool. Just tell the app what you want to be known
Once you know who you are, the app will walk you through
Coming up with fresh content for
The DrumUp dashboard has all your
They also have Android and iOS
HootSuite allows you to follow
If you’re not sure what to post,
Because social media is a 2-way
Raven is similar to HootSuite but
What’s great about Raven is that
Social media clearly has a big impact on businesses. If managing all social media accounts become tricky any of these tools can help simplify management so that you can engage customers better.
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Facebook is one of the most
This is one of the reasons why
Running a Facebook PPC requires a budget and it can become expensive. This is why some people are asking if this route is worth it.
What Is Facebook PPC?
PPC is a form of advertising
Facebook Advertising is similar
Advantages of Facebook Advertising
Here are some reasons why
Facebook has over 2 billion users
This means that there is a good
Another reason to invest in Facebook
Since Facebook knows this
Gauge the effectiveness of your
All these metrics are valuable
Many users know when they are
With Facebook Advertising you can
Facebook is committed in
According to data, Facebook PPC
In fact, Facebook PPC is the
So, Is Facebook PPC Worth It?
If your target market is active
However, if your audience is not
Sydney Web Developers
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When we talk about UX (User
Whether you want to improve your
Design for Users
It’s easy to fall in love with an
Luckily figuring out whether your
It’s not romantic but at least
Another aspect is User Testing
Users can become confused. When this
Give Users Control
Websites offer a lot of options
User control is beneficial
Predict and Adapt
According to Hick’s Law the
Consistency is one of the key
The problem is, those few seconds
Another good example is the
Treat Customers as Users and Vice Versa
Customers are the same as users.
A user is someone who uses an app
The solution is to treat all
Convey Value Proposition
Value is not understood
Many users will never think that
UX should be treated like each
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Did you know that as of last year almost 12% of retails sales came from ecommerce?
This number is expected to grow up to 17.5% this year and considering that retailers reported over $5.5 trillion in sales in 2017, it’s safe to say that ecommerce has arrived.
However, the world of e-commerce is a very competitive space. Not only do you have to do battle with giants like Amazon and Ebay, you’re up against the rest of the world. Ecommerce is changing the face of business because it’s now possible to sell products anytime and anywhere in the world.
One of the keys to a successful ecommerce store is working hard and working smart. In order to work smart, you need to have the right tools to help you run, analyse and market on ecommerce platforms. Some of these tools are free while others have a subscription fee.
Here are some of the most recommended and useful ecommerce tools.
Google Shopping (Paid)
This is also known as Google Product Listing Ads and they are a good way of getting your products up in search ads in the Google Network. It gives people an idea of what you’re selling immediately without going to your website.
Credibility is important in ecommerce because it helps to boost conversions. One of the easiest ways of gaining credibility is by providing social proof. Fomo is a good tool to show new customers what other customers are doing.
Ecommerce stores can create a popup on their site for customers to fill with their contact details using Sumo. This is a good tool to capture email addresses and to build an email list. The popup can be activated after interacting with an action on your website.
Ecommerce Managing Tools
Stock images can make a website look professional but it can be a pain to keep them organized and bookmarked. Thankfully Unsplash is a free tool that can help you stock image sites bookmarked.
It can be hard to keep track of shipping especially if you ship multiple packages regularly. Now, there’s a way to connect your store and shippers globally. EasyShip has hundreds of solutions in just 1 platform. This is a good tool to have because one of the easiest ways to increase market share is by going global and EasyShip can help you deliver.
As an entrepreneur you need to know what your competition is doing and Wiser lets you do that. This tool gathers and analyses data points to help your business optimize pricing structures.
Ecommerce Tracking Tools
This is probably the most useful and most popular analytics tool in the market and it’s free!
Google Analytics lets you track traffic and conversions. This tool can help you make better business-related decisions on how to improve your website.
Hotjar (Free and
Use heat maps and videos to track users when they visit your website using Hotjar. This tool can help you gain insights and make the right changes for your site to improve conversions.
Get all your necessary data daily in one useful tool with AerialScoop. This tool combines information from your online accounts in an easy-to-understand report and delivers to your inbox.
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Have you ever bought a product online you never thought you’d buy? If your answer is yes, you’re not alone. According to data, over 77% of consumers who listen to word-of-mouth advertising are likely to buy after reading a recommendation from a trusted source. This is due to a social phenomenon called social proof.
Take a look at these numbers:
According to Robert Cialdini’s marketing book Influence, humans are social beings. We are more likely to value and trust something after we see somebody else value and trust it first. Today, social proof is even more important in the digital age. The question is, how do we leverage it to boost our selling efforts?
Types of Social Proof For Ecommerce
Product-Specific Reviews and Ratings – some examples include star ratings, thumbs up/down and text summaries. This answers the question: what do customers think of this product?
Testimonials – reading about other people’s experience regarding a product or service doesn’t always come with authority but it does weigh heavily on the customer’s mind. According to studies, customer testimonials are very powerful content with an effectiveness rating of 89%.
Photos & Videos – according to a survey, 73% of customers are more likely to purchase after watching a video of your product or service. Another study discovered that testimonials with photos were also more likely to perform better.
Celebrity Endorsement – a celebrity endorsement usually translates to instant trust and authority by association. We feel we know celebrities so seeing them chug down a sports drink make them relatable.
Social Posts – Why is Kim Kardashian’s social post valued at over 6 digits? This is mainly due to their massive following online. But the value of the post is not just due to the celebrity endorsement. Brands like Pantene and Coke associate themselves with key influencers and they encourage likes, shares and subtle branding effects that is due to the popularity of their products on pop culture.
Why Does Social Posts Matter In Ecommerce?
One of the reasons is because our social lives are deeply entangled with our digital experience. You will be surprised to find out how social the ecommerce world is. Nowadays social media and quick button research allows us to consult with others before purchasing a product.
This does not mean to say that people are more social when they’re buying something. Social proof just means that we hold products to a higher standard and we want to ensure that the product we want to buy holds the wisdom of the crowd.
It’s very hard to replace physical marketing schemes like “try me”. However, the digital age came up with an alternative by simulating the “try me” experience with the experience of somebody who has tried it in person. This is why social proof is important.
If you look at ecommerce sites nowadays there are a lot of evidence of social proof all around. In websites like Amazon and Ebay, there are tons of reviews you can read so that you can experience the product before buying it.
Email newsletters are also good places for embedding social proof. Since customers are already interested in a product you can email them to tell them and remind them of the product they have in their wishlist.
Perhaps the best place for social proof is social media. This is a very sharable platform and people are more likely to tell their friends their experience after their purchase.
Even if you’re confident about the quality of your product of your service, it does not matter until you can convince people to buy them. In the end the ability to show customers the quality of your product is by answering the question: can you prove it?
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