According to statistics, when a website is at the top of a search engine’s result, the chances of it getting clicked is at 33%. So even if your website is on the first page, you still miss a lot of potential traffic. If you are wondering why you only place second, third, or fourth on search engines, then this article is for you.
Even if you’ve been concentrating on improving your site’s SEO for several weeks, there are still some things you forget to do, which can be done in less than 4 hours, to rank first in search engine result pages.
Use Your Competitors’ Keywords
Using your competitor’s branded keywords will give you traffic that involves visitors looking for a merchandise or service that you and your competitors offer. Studies reveal that branded keyword phrases are 5 times more likely to turn visitors into leads, and as long as you do not mention their trademark, you are all set.
The ones that you should be using are the specific keywords people look for in your competitor’s brand. And while you use their keywords in your ad copy, make sure you also focus on your ad copy’s design. So which keywords should you use?
Mobile-Optimize Your Website
Google has chosen to make their index mobile-first, which means that it will use the mobile version of a site’s content to rank pages on their result pages.
A website that loads at a slow pace not only has an adverse effect on user experience but also on a site’s search ranking. Mobile page speed matters to search engines as more than half of Google’s search activity happens on mobile devices, and to ensure that those searches take place easily and fast is everybody’s interest.
Large photos are one of the main reasons for slow page speed for mobile websites. Fortunately, there are plugins you can install to compress the images on your site, one of which is the Smush Image Compression and Optimization. It can instantly smush and cut all the unnecessary data in every single photo on your website.
People are turning to the internet to find local businesses – on desktop and mobile. And while global SEO is important, local SEO should not be forgotten.
Finding a specific business, a product or a service are the top reasons for a local search. Most local searchers are looking for a particular business name, but many of them don’t have a specific business in mind when they begin to search. By using local search techniques, you can better promote your company to prospects looking for your type of business.
Inserting your brand through various local listings is important to local SEO. Put your keywords on various listings, ensure that your photos are updated, and categorize your business accordingly.
One of the easiest things you can do now to increase your brand’s local SEO is by claiming your Google My Business profile. Updating your businesses’ profile with a contact number, category, photos, and business hours can give a boost to your local SEO.
Check for Duplicate Tags and Broken Links
Duplicate content can bring down your website’s SEO ranking, so every business should focus on proper content creation to get traffic to their website. In some instances, content is intentionally duplicated across domains to manipulate a search engine’s algorithm to get more traffic. Deceitful practices like this can result in a poor user experience.
Proactively addressing duplicate content issues will make sure visitors see the content you want them to. Luckily, there are many tools that can be used to address duplicate content issues. Siteliner is a tool that can search for duplicate content and broken links on your website, giving you a free detailed content analysis report.
Improving your SEO ranking will help get traffic to your website. It can be frustrating to consume a great deal of time and energy on SEO and not see the fruits of your labour. Be sure to keep in mind the suggestions shared in this article to give your website’s SEO a quick boost. And last but not the least, let Google re-crawl your website after making changes.
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Different Content Management Systems provide different functionalities, one better than the other. However, there is not one single CMS that has it all, some are better off used by mid-sized firms while some are great for high-volume eCommerce businesses. There are several Microsoft systems that can be used to create eCommerce platforms — Kentico, Sitefinity, Sitecore, and Umbraco are just some of them.
In this article, we will talk about the platforms created by Microsoft Technologies then dive into Umbraco’s features, what it can offer. who it is for, and how it can help you succeed.
Great for both large and mid-sized businesses, Kentico caters to multi-national companies like Hyundai, Twinnings, Mazda, and Allergan. Kentico doesn’t have several ERP and CRM integrations that are crucial for retaining valuable customer information. However, there are many useful options that can help solve this problem, our top choice is Kentico REST Service.
If you need a CMS that can be readily combined into an existing eCommerce platform, Sitefinity has got your back. The principal selling point of this system is its interface that is not just user-friendly but also for beginners who doesn’t know much about CMS and how it functions. The only area it needs improvement is its technological advancement in terms of self-regulated marketing, eCommerce, and personalization.
Where Sitefinity lacks, Sitecore makes up for. Sitecore boasts of its technology in terms of personalization. It is the most used CMS by both minor and major SME’s and the largest companies all over the world. Specializing in automated marketing, eCommerce is just a part of their huge system. This system is best used by eCommerce businesses with high volumes, especially when marketing automation and personalization comes as an important factor.
Focusing on its checkout functionality, Umbraco is great for eCommerce websites who value their client’s user experience. Specializing in a fast, secured, summarized, and distraction-free checkout, it is admired by thousands of companies for its flexibility. This platform comes with 3 licenses to best suit your needs:
uCommerce is a .NET eCommerce system that provides a wide array of eCommerce options. The options to choose from are Free, Pro, and the Enterprise edition. If you need a comprehensive solution, uCommerce is your best bet. Its flexibility of multiple categories, inventory management, brand management makes it one of the best.
uWebshop got popular as an option to uCommerce. Starting at €299, it has a lot of functionalities that uCommerce lacks. From personalized layouts to unlimited shops, it offers more flexible opportunities for an eCommerce shop.
An uncomplicated platform that makes eCommerce hassle-free. It became popular with its several API developments, its license is priced at €349. Currently, more than 400 eCommerce websites use it to run their businesses.
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WordPress is an amazing and wonderful Content Management System and blogging is a fun profession all people can appreciate. In this modern online world, blogging has become a passion for some. And for the many, being tech-savvy is a skill they use to start a career at home, a place they consider to be most comfortable to work at.
For the record, there are more than 400 million WordPress blogs accessible by using search engines such as Google and Bing. This means that the traffic is split among so many online websites, so earning your blog’s fair share of traffic can be a troublesome task.
Driving traffic to your blog is not cheap and easy, but there are many ways you can do (for free) to get the most traffic possible. In this article, we’ll give you all the things we know you should do to succeed in your endeavour.
1. Install Plugins
In this fast-paced world, internet users want to see everything they click in split-seconds. If your site loading time is more than 3 seconds, then chances are search engines are not likely to show your website on top of their listings.
Luckily, there are plugins you can install for free on your WordPress blog to increase the loading speed of your site. Smush Image Compression and Optimization will compress the images on your website to reduce its file sizes, thus reducing loading time. W3 Total Cache also boasts of its powerful abilities in promoting your website’s speed by “caching” all information that has been previously loaded.
2. Update Regularly
Successful people regularly update their blogs. The only thing constant in the world of technology is change, and that is what people are looking for. If your website is not updated on a regular basis, people will think that your site has become inactive.
Your content strategy matters. So if you update your website regularly with irrelevant content, not many people will appreciate your blog. Focus on one to three specific topics and expand your archive from there. It is also important to remember that photos, videos, and infographics appeal more to audiences than blog posts alone. Make a point to plan well in advance, present rich content, use high-quality photo and videos to earn their attention and make them coming back for more.
3. Internal Linking
When people read your posts and they find something they don’t know, they will search for it elsewhere. But if your site has internal links, people who view your page are more likely to click that link instead of going elsewhere, thus generating website traffic. This also increases page views of your website, helps your site get indexed by search engines and improves your page ranking.
Installing plugins like Contextual Related Posts is another way of promoting internal linking on your site where the reader gets to view content related to a particular topic.
4. Establish Trust
Establishing a blog that is trustworthy is not easy, and only time will tell when people will learn to trust you. Luckily, there are many ways you can do to help speed-up this process. One of which is by installing plugins like Akismet Anti-Spam plugin that fights spams. Placing an SSL certificate on your blog will give that extra advantage and secure your site further.
When your blog has great content, people will trust you in no time. Establishing trust with your readers will play a big role in your blog’s success. Always remember that a virus-free blog is trusted by users, and these sites are open to monetizing opportunities.
Once you have all the right blocks put together, your site looks neat, and you have great content, it’s time to let the whole world know what you have been doing. The wider your audiences are, the better your chances of getting traffic.
A good promotion technique includes coverage in various online websites where your audience may be present. Here are some tips to get you going:
Making a website up and ready is easy, but getting people to view your website is not. You need a well-planned strategy to drive traffic to your website. Making your website fast, updating your content regularly, establishing trust and sharing your posts are just some of the ways you can do to help your website get traffic. Do not limit yourself to what you think you can do and to the things listed here. The possibilities of your success are unlimited and your imagination is the limit.
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If you own a website, you have probably heard the word Search Engine Optimisation (SEO). But what is it and what role does it play on your website? SEO is a set of rules to be followed so that a specific website ranks higher in search engines (e.g. Google, Yahoo, and Bing).
Search engines serve millions of users every day looking for answers to their dilemmas or for answers to their questions. If you have a website, a blog, or an e-Commerce website, SEO can help your business expand and meet its objectives.
The good news is that there are thousands of plugins you can install on your WordPress website to help you boost your SEO. However, selecting the most important and relevant plugins for your SEO needs can seem a bit overwhelming as many of those plugins offer the same service as the other. In this article, we chose only 5 of the best plugins for your website which we consider are crucial for SEO.
1. Yoast SEO
Yoast SEO is one of the most popular plugins for fulfilling SEO needs. It’s a very user-friendly plugin both for newbies and the experienced. Yoast is a simple and intuitive plugin that makes everyone able to work with it. Its traffic light system gives detailed guidelines that will walk you through every step which is perfect for those who are new to SEO.
With its strong content analysis features, it can tell you what your focus keywords are, your content insights, and your content’s readability among others. It allows you to add SEO title, meta description, and meta keywords to each page of your website, which is perfect for your SEO needs.
If your website contains broken links and 404 pages, then the chances are your SEO score is too low for search engines. One of the most important things website owners forget about SEO is user experience. Setting up redirects for dead links or deleted pages is key to securing a solid user experience.
Redirection is a helpful plugin that lets you manage all sorts of redirects from one open place. You can instantly make new redirects, control your present redirects, and fix any broken links. When all your links work, your visitors will be happy and they will learn to trust you which will lead to higher conversion rates and reduced bounce rate.
3. Smush Image Compression and Optimization
Slow loading time is a common reason people leave your website without even seeing your content. And when people leave your website, you get a high bounce rate that translates to poor SEO. Image size is the most common cause for sluggish loading times. Manually compressing each photo on your website is probably going to months.
Luckily, Smush Image Compression and Optimization is there to compress all of the images on your website at the touch of a button. Compressed images have reduced file size that loads faster both on mobile and on a desktop.
4. w3 Total Cache
W3 Total Cache boasts of its powerful technology in improving your website’s performance by “caching” the data that have been previously loaded. It reduces loading time, boosts download speed and increases conversion rates. Thus, improving the overall speed and performance of your website.
So how do you benefit from this? Search engines like Yahoo, Google, and Bing consider and measure the speed of websites in their ranking algorithm. When your site’s load time is fast, visitors view more pages. With W3 Total Cache, you can enhance the user experience for your browsers without having to modify WordPress, your plugins, your theme or how you create your content.
5. All In One WP Security & Firewall
The security of your website is heavily taken into consideration by search engines. The most unfortunate kind of user experience would be one which ends in a malware or other form of a virus. In which case, search engines will rank you lower, or not show your website at all in their listings.
The purpose of the All In One WP Security & Firewall is to prevent this from occurring and put your website safe from hackers and spammers. To help you boost your security measures, invest in an SSL certificate.
Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings. Nevertheless, a website with good content can do well with or without SEO. So if you try to SEO a website with poor content, your chances of succeeding are low.
Site speed and security is one of the many important factors in search rankings. Fast loading and virus-free sites can easily outrank slower and virus-filled websites. While you are spending a lot of time improving your content strategy, give some of that time to improve your security and site speed.
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Bounce rate is the percentage of people who visit your website and leave without clicking any links or viewing any other pages on your website. A high bounce rate indicates that your pages are not engaging your visitors. As a result, they will not generate traffic for you and you will not be able to direct them to a sales page.
So what will a low bounce rate give you? A sign that your website needs a serious makeover is when you see a high bounce rate. Low bounce rate means higher search engine ranking, more leads, more clients, and high conversion rate. In this article, we will show you what you can do to boost your conversion rate so you can build a successful website that generates search traffic on a consistent basis.
Listed below are 3 effective and proven ways that will reduce bounce rate and increase conversions for your website:
1. Improve Your Content’s Readability
While relevant and authentic content adds value to your website, user experience occurs when your content is readable and legible. A website with great content is nothing if it comes with lousy formatting and boring design.
Here are helpful tips to help you present your content and make it more appealing:
2. Update Your Website Regularly
Regularly updating your content will not only generate leads but will also rank you higher in search engines. But it’s important to note that regular updates should come with the right and enticing content. If you have the right content, you will attract the right visitors who will engage in your website.
With fresh content, you can build and establish trust with your readers. And when they trust you, they will visit your website regularly. If people visit, view, and look at other parts of your website, there is a great possibility that you have developed trust with them and they will return.
3. Develop a Need to Explore Your Site Further
One of the most popular ways of engaging your readers is by addinglinks to pages within your website in your content. In our own experience, a reader is more likely to buy a product if he is educated. So instead of focusing on directing your visitors to a sales page, direct them to a page that will educate them.
Use your sidebar wisely, add content to your sidebar that all your visitors will love. An example would be your most read content, your newest post, and your latest products.
There are countless ways to reduce the bounce rate of your website. The truth of the matter is addressing user experience will positively impact your bounce rate. Making your website user-friendly, enticing, and neat should be your first step. Focusing on giving the best for your reader will produce the results you are looking for.
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Websites can be built using different platforms. Different platforms mean different features and varying costs. In this article, we will help you get your hard-earned money’s worth and help you choose the best platform for your website. While we can’t give you a perfect pricing guide, we will give you an idea of the size of budget and investment you should be anticipating.
Sitefinity can handle the needs of small, medium, and big corporates. Founded in 1981, it is one of the most popular CMS used today by marketers and developers. Sitefinity is a marketing analytics platform built to maximize the potential to succeed in today’s rapidly-changing world of digital marketplace. It gives developers and ITs the tools they need to support enterprise-level digital marketing, optimizing the client’s experience across different technologies and devices.
Basic installation: $30,000 – $50,000
Advanced installation with personalisation of content: $60,000 – $100,000
Specialising in eCommerce, Kentico is not anywhere far to Sitefinity. Often used as a central hub of digital operations, it tends to have more integration points. that translates to high project costs. Their website boasts that they are the only fully integrated ASP.NET CMS, Online Marketing, and E-commerce platform available today.
Basic installation: $35,000 – $60,000
Advanced installation with personalisation of content: $70,000 – $150,000
One of the most user-friendly CMS is Umbraco. Used by both small and large-scale websites, it can be used to set up a website fast and cheap. Although Umbraco is not feature-rich and can only accommodate the basics, some websites who do not need advanced features can benefit from this as their pricing is one of the cheapest.
Basic installation: $20,000 – $30,000
Built on Microsoft and recognized as the leading CMS in Gartner’s report of 2015 for Web Content Management Systems, implementing Sitecore can be quite a bit more expensive than any other CMS. It has a user-friendly WYSIWYG editor with an interface similar to Windows. Aside from full tracking and reporting on users’ behaviour, Sitecore also delivers targeted and relevant content to visitors using their latest technology.
Basic installation: $50,000 – $100,000
Advanced installation with personalisation of content: $120,000 – $250,000
Magento can be utilized by small retailers with their Community Edition and by international companies using their Enterprise Edition. Unlike Umbraco’s user-friendly interface, Magento is not for beginners. Extensive work is needed to configure offer functions, delivery options, and customised reports. Its all-embracing features and the ability for customization make it an excellent tool for marketers who have the resources to implement advanced technology. Magento is currently used by big companies like Zumiez and Burger King.
Community Edition: $20,000 – $50,000
Enterprise Edition: $60,000 -$150,000
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Owners of businesses experience a continuous learning curve with the technology in our world today. It is usually not enough to only a business leader, having a good understanding regarding the landscape of social media that is surrounding the ever-growing opportunities – to be able to reach out and attract new clients – are now considered to be more important than ever before. It now appears that you are now required to jump on board this trend or else you will be left out.
With that in mind, it is best to know the extents that you should go to understand and learn more about the technology that is building your website when it comes to web presence. Unfortunately, most business owners are confused and are not familiar with the technologies that are used on their websites.
It is important that you understand the basics so that you will know exactly what you want when you are planning to invest in the re-development of the website of your business in the future.
The Basic Processes in Building A Website
Building a new website requires a lot of processes. You should at least have an idea about them so that you will be able to work with your designer during the process of developing your website. It will be a huge advantage on your part if you will be able to let your designer know what your vision for your website is.
Listed below are the processes that are involved when building a website.
A wireframe is a blank canvas that is laying out boxes to indicate where you would want the various content and images on your website to appear. The layout is essential as this will dictate the progress of the development.
The Photoshop (PSD) design does not only involve where the punchy images will go as it will also include designs for text colour, font, link colours, background colours, layout, and heading styles and sizes.
It is also best to note that the same layout will not be applied to all of the pages of your website. For example, the design of your homepage will always be different from the pages that are intended for the content. Therefore, different layouts will be required for every page.
3. UX (User Experience)
In the web world of today, one of the most crucial aspects of web design is designing a website or a webpage from the point of view of the user. You must make sure that your design is clean and easy to read. Navigation must also be easy on your website. Most of all, you must ensure that your website will deliver an excellent user experience. You would want people to come back and re-visit your website and recommend your site to other people. That is why user experience is considered as the most important aspect of web design.
The software that is utilised for the development of your website is called the “platform.” Platforms are used to make it easier for the owners to update the content on their websites by themselves instead of being required to ask for the assistance of their web designer every time they have to change or add something to their websites.
Various “open source” platforms are available for use. An open source is when software has been developed by a community of developers. It is available to download for free to the server that will host the website. Drupal, Magento, Joomla, and WordPress are some of the most well-known platforms that are used by the majority of web designers.
After creating a wireframe and reaching an agreement on the design, you can now proceed to have your website be converted to a real and live site. This process will involve development work such as CSS, Java, and PHP, HTML 5 – the language that the programmers develop code in to make your website deliver the things that you want and look the way that you want it to appear. However, some bugs that are needed to be fixed can be discovered from time to time despite the skills and expertise that are required from your developer in building your website. This process usually takes some time.
The development must be tested after it has been completed. It is important that your website will be able to work across all the browsers. Your website must also be viewable on mobile devices. You and your developer must make sure that you have checked off all of these prior to agreeing that your site is already ready to go live.
6. Value for money
When you ask for a quotation for your new website, and the quote may be higher than you thought, they must be a good reason for the price. You must follow due diligence and ask for at least three (3) quotes from different web design companies so that you can compare their prices. However, you must make sure to get a quotation for packages that are “like for like” so you can have a better comparison between the quotations.
You will likely discover that web companies may have different approached and use different software which may make it difficult to compare one package against the other. However, it would be easier for you to make that decision if you understand and know what you require for your website.
Nowadays, websites are considered to be important for companies especially when it comes to marketing. That is why you must make sure that your website will be beneficial for your company and will give present your company and its products and/or services in the best way possible. Being able to know and understand the basics of the design of the website of your company will help you do just that as it will make it easier for you to propose some improvements on your website. It will also be easier for you and your web designer to come up with the best possible website that is aligned with your vision for the site.
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People, especially site developers, are aware of the value of search engine optimization practices. It is an important tool and practice that drives their websites to the top of the results pages of search engines and generates their all-important leads which result in profitable customers consequently coming to use. However, just like all the things in life, you should always invest invest money and time so that you can make things better. Through the continuous streamlining and optimizing of your implemented SEO practices, you can make sure that your site is running its full potential, maximizing your opportunities for huge volumes of web traffic which results in a rise in the number of leads and profitable customers that is received by your business.
Introduction to SEO Audits
An SEO Audit examines a website and identifies the weaknesses of a particular site. An SEO audit is not just about the aesthetics since a website is much more than a wonderful combination of graphics and colours. An SEO audit takes the whole of the website into account.
Most SEO Audits look at:
An SEO Audit offers an overview regarding the health of your website when it comes to SEO. You should also receive various actionable points according to the strategy, which either you or the agency must implement.
An SEO audit can serve as the initial point of call for establishing an SEO strategy (if you do not have one already). However, if you already have an SEO strategy, it will serve as a valuable second opinion that might flag up the critical issues that you have with your existing strategy.
A professional SEO audit will provide you with everything that you must know regarding the current condition of your website and its current ranking on the search engines. This will give you all the information that you need to improve your website to make your site the best that it can be.
Even though an audit is renowned for being a bad thing such as IRS or tax audits, an SEO audit is an important tool that should be used by your business on a regular basis since the results of the audit will benefit your business positively.
Reasons Why Your Website Needs an SEO Audit
Are you still not convinced regarding how an SEO audit will be beneficial for your website? Listed below are some of the top reasons why you would need one.
1. You should invest in the well-being of your website
Availing an SEO audit for your website is a lot like taking your website for a routine check-up at the doctor. The audit will compare the condition of your website to the benchmarks that are established by the online industry including Google. The results of the audit will be able to notify you of the problems that are experienced by your site as well as a detailed analysis of the statistics of your website. The statistics can include data such as your bounce rates; the time that your visitors have spent on the pages of your website and the effectiveness of the referral plans that you are running and managing currently.
This kind of general overview and analysis of your website will be able to examine various areas as well as fundamental SEO aspects such as your links, citations, your sitemap, the data that is provided on your social networking accounts, and how effectively your website is linked internally. An SEO audit will also be able to notify you if ever your website has some ‘red flags’. The ‘red flags’ will include the possible penalties that Google can impose on websites for poor content, therefore causing harm to your website’s overall search engine ranking.
You should also remember that search engines are modifying their requirements and guidelines for good SEO practices constantly. If you are focused on operating and improving your business, you can miss the said updates, or you may simply not have the time to study the current guidelines, which is why it is important that you bring in the services of a professional expert on SEO.
With the information provided by the professionals, it will be easier to identify the weaker areas of your SEO practice, thus allowing you to correct them to introduce improvements to your website.
2. SEO Audits Reveal The Technical Issues of Your Website
An SEO audit helps in identifying some technical SEO issues. Listed below are some of the elements that are identified by an audit:
3. An SEO Audit Identifies the On-Page Issues Issues of Your Website
The changes that you can apply on the content of your website easily are called On-page SEO. These are the simple changes that you can execute to improve your SEO.
The following element will be covered by a good SEO audit:
4. Competition is Identified by An SEO Audit
Attempting to establish your online presence without studying the websites of your competition is just like aiming to build the world’s tallest skyscraper but not having an idea about the height of the other skyscrapers. Though it is vital that you know your competition, it is still not considered to be enough. You must also know what the competition is doing. An excellent SEO audit will be able to distinguish the competition, know their strategies, and devise a plan to create a taller skyscraper.
5. Your Backlinks are Identified by An SEO Audit
Last year, backlinks continued to be considered as a significant part of the algorithm of Google, and we do not see that it will be changed anytime soon. Typically, the trend is that the rank of your website will be better if you have more notable links to remarkable content. Some of the things that are identified by an excellent SEO audit includes:
One thing that you must remember is that you must never spend on backlinks. You must concentrate on writing great content that is shareable and resourceful. The backlinks must always come naturally.
6. SEO Audits Identifies Your Visitor Count
You may learn that the number of people that are visiting your website is decreasing. This happens because search engines make constant updates to their algorithms to look for new and effective ways to list websites. If you have failed to update your website for quite some time or if you are not making use of effective SEO methods, search engines can kick you down the results page of the search engine proactively.
Lower visitor count is a very obvious sign that your SEO methods are not good enough. SEO audits will be able to identify the errors that are causing the problem, allowing you to correct or improve them.
7. An SEO Audit Will Help You Establish A Content Strategy
After receiving all of the data from the reasons that were enumerated from 1-6, you must utilise the data to establish strategies for your content. You must use these strategies for the development and improvement of your website. If you are being out-ranked because of your keywords, you must examine your competition, improve your content, optimise the meta titles and descriptions of your website, and identify where you will be able to earn some gains in your backlinks. A good SEO audit will help you in staying focus on your content strategy.
If you have been operating your website for years, or have just recently launched your online business, an SEO audit is necessary so that you can improve the online presence of your website. By investing in SEO audits sooner, you can start to address the issues that your website have immediately thus, allowing you to observe more positive results earlier.
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Developing an Intranet or redeveloping one that is already existing can be a difficult process. It is a project that requires consistent and well-planned approaches.
It does not matter how small or big the project is. A project plan that is carefully constructed can make or break the success of the project that you are working on and its potential to be delivered within budget and on time.
What Is An Intranet?
An intranet is a helpful tool to facilitate the communication among the employees at all of the levels of the company and to promote and develop collaboration and teamwork in the workplace.
Creating a Successful Intranet Project
When you have been tasked to develop an intranet project, you must have been too excited to work on your project that you have instantly visualised a solution that will enable you to easily create an interactive intranet. However, when you tried to start working on your solution for the very first time, you realise that you have no idea regarding web-design. You also realise that you know nothing about where and how to start the project.
What are the Steps in Planning a Succesful Intranet Project?
One thing that you must keep in mind is that you do not need to be a highly-skilled graphic designer so you could able to develop a good intranet. The first thing that you must remember is that your intranet should not be identical to your external website since the external site is built for the existing and potential customers and partners of the firm whereas the users of the intranet are the employees of the company.
This article will help you learn the steps and the element in planning and working on a successful intranet project.
1. Set Up a Goal
Before choosing the colours and fonts and thinking of all the exciting parts for the visual appearance of your intranet, you must first go through the vision, mission, and goals of the project.
The first thing that you must do is to determine the goals of your project. Some usual reasons for developing a new Intranet includes:
The principal focus of your intranet project should first and foremost be on providing the employees with an easy and quick access to the tools and information that will help them perform their tasks. Begin with establishing a content plan that will include the kinds of information that should be seen on your intranet. Consider having the creators of the content and the people who will be responsible for updating the content of your intranet involved in the project early on so they will have a better understanding on what is demanded from them.
2. Determine the Scope and the Audience of Your Project
Some of the things that you must consider in determining the scope and the audience of your project include:
3. Create a Site Map
You can use various tools such as Visio to build a sitemap. You can even make use of hand-drawn drafts to create a sitemap. The main branch is typically represented by each department.
4. Determine the Key Application That You Would Want to Use
You must also determine the type of main applications that you would like to use on your intranet. Some applications include those that will support matters such as news and blogs, documents, a shared company calendar, a database of corporate images, online policies and procedures, personnel database.
5. Establish Permissions
An intranet should always have a strong permission system. It will also help in easily distributing information. You may also want to include an area where people in a certain department can create or edit specific content while the other employees can just view it.
These restrictions can be easily done by establishing permission such as Group, Sub-Groups, and Roles.
The Organisational Chart of the company will be helpful in making this task easier.
6. Decide on the Look of Your Homepage
The homepage will be the first page that everyone will be able to see. It will be worth the extra effort to carefully design this page as it will serve as the gateway to all the other information and content that is available on your Intranet. You can easily look at the homepages of other sites for inspiration so you can decide on how you would want the homepage to appear. However, you must remember that it is best to keep your homepage simple and clean.
You can also feature a navigation menu where you present the content of your intranet the employees in various ways. You can present them alphabetically or by subject. The best way to present the information will depend on the target audience of your intranet. You must remember to name the sections of your intranet with explicit headlines that will help the employees look for the right content easily. You can also opt for an intranet solution that will offer an advanced search function to make the navigation easier.
7. Consider Your Budget and Resources
You must determine the number of the users of your internet. Most vendors of Intranet software usually price their products by the number of the users.
You must also determine the provider of your software and your internal project team. A project sponsor, a project manager, a technical support contact, and a representative from the marketing or communications division can comprise your team. However, smaller companies may have fewer people involved in the project.
8.Establish Your Timeline
You must carefully plan your timeline as every company is different. Some significant points to consider that may cause some delays include:
9. Determine Future Plans
Numerous intranet projects lose their momentum following the initial launch phase. You must remember that a successful intranet is something that develops over time. You must start with a simple project and gradually add new features. You must also learn from the feedback of the users and implement the requests of the users wherever feasible.
Small improvements can make a big difference. You must keep the original team, and you must regularly meet with them for reviews of the project and brainstorming of some new ideas.
10. Start As Soon As Possible
The most important step is implementing all your plans. You must immediately start on the project and prepare for the adoption of the company of your intranet.
You must also be prepared to train the content authors, managers, and owners of the company. You must also set some standard and guidelines and determine a process of decision making for changes and improvement to your intranet project. It will also help to determine the central team that will manage some aspects of the site.
Important Points to Consider
In developing creating an Intranet Project, you must remember the end user of your project. You must always keep in mind that the people who will be using it are employees that have varying degrees of skill when it comes to the use of technology. The best possible way to overcome this concern is to keep your project simple and consider usability and ease of navigation.
Once the intranet is in place, you must continuously obtain feedback from its users and make continuous improvements to it accordingly.
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Mobile App development requires detailed planning and various processes to come together to build a harmonious whole. The process begins with an idea for the app, then continues to the planning stage, app design stage, app development stage, testing stage and finally, the release of the app to the planned mobile device/s. However, there is something that you need to decide on even before going through the stages of app development mentioned above.
You will have to determine the specific technique in which you would want to produce and deploy your app. In this article, we will give you two options that you can choose from: you can develop either a Web app or a native app.
So what exactly are native and Web apps? How do they differ from each other? Which of them are more suitable for you?
Native Apps are apps that are essentially developed for a particular mobile device. It is directly installed on the intended device. Native app users normally download the apps via the Google Play Store, the Apple Store, and other avenues. As an example, the Camera+ for the iOS devices of Apple is considered as a native app.
On the other hand, Web Apps are essentially apps enabled by the Internet. They are accessible through the Web browser of the mobile device.
They are not required be downloaded onto the mobile device of the user so it can be accessed. As an example, the Safari browser is considered as a mobile Web app.
a. User Interface – From the point of the users of the mobile devices, various native and Web apps seem to look and work in the same way, with very small differences between them. The decision between the two kinds of apps has to be made only when you have to determine whether to produce an application-centric app or a user-centric app.
Several companies develop both native and Web apps, so they can increase the reach of the apps that they develop while providing a satisfying overall experience for the user.
b. App Development Process – The process of app development of these types of apps is what separates them from each other.
Of course, several frameworks and tools are available for the developer which they can use to deploy apps to various Web browsers and mobile platforms.
c. Accessibility – native apps are fully compatible with the native features and the hardware of the device, including the camera, and the accelerometer while Web apps have access to only a limited amount of the native features of a device.
Native apps work as a standalone entity. However, the problem is that the user has to continue downloading updates. On the other hand, a Web app updates itself even without the intervention of the user. However, it must be accessed through a browser of the mobile device.
d. Making Money on Apps – monetisation of Apps with the use of native apps can be challenging, since certain manufacturers of mobile devices may place some restrictions on integrating some services with some mobile ad networks and platforms. On the other hand, Web apps allow you to monetise apps through charging fees for membership, advertisements, and so on. However, while the app store handles your revenue and commissions for native apps, you must establish your own payment system for your Web app.
e. Efficiency – Native apps are more costly to develop, but they are considered to be faster and more efficient since they work in tandem with the mobile device that they are developed for. They are also assured of quality, as its users can have access to them only through app stores online.
On the other hand, Web apps may have higher costs of maintenance across various mobile platforms. There is also no specific regulatory authority that controls the quality standards of these apps. However, the App Store of Apple features a list of the Web apps that are developed by Apple.
Summary of Pros and Cons
Native apps and Web apps both have their own set of strengths and weaknesses. Listed below are some of the pros and cons that you can consider when deciding what type of app you will develop.
Depending on which of the two kinds of apps is better all depends on the end goals of the developer. If you aim to establish a vast mobile presence, then you should opt for a mobile web app.
But if your goal is to develop an application that must more like a computer program instead of a website, then a native mobile app would be the best choice for you.
In deciding which among the two kinds of apps will be suitable for you, you must consider the following:
You must consider the above-mentioned aspects and then make an informed decision on the method that you would want to adopt in developing your app.
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