Did you build a fully functional website, and it has got an amazing design, but no one’s visiting?
No worries, even the best of us have been there.
Simply building a website isn’t enough to persuade users to come looking for your business. You need a digital marketing strategy that assures visitors on the website.
Digital Marketing has opened the gates to many new scenarios that allow online businesses to follow their audience and represent their work in the most productive way. If you consider the search engine traffic results, you need your Google rankings to go up.
Here are top 5 SEO fixes that will help you gain more visitors by pushing up your Google rankings.
Top search engines like Google and Bing are ranking websites that work well on mobile devices. The simple reason for this is that 70% of the users are on mobile.
Your website cannot perform well on any search engine until your website is not mobile optimised.
Websites on desktop comprise of tons of flashy videos, gifs, and images, however, things need to change for a mobile device.
Here’s how the popular website www.myseatime.com (which is built by us) looks on the desktop:
Here’s how it looks on Mobile-
The mobile version is much more decluttered as compared to the web version, though the features from the website remain intact in mobile.
The slide bar is shifted at the bottom of the tab to make view better for the users.
The buttons in the mobile version are optimised to make the experience better on mobile.
Optimising your website on mobile not only helps in improving the user experience, it also helps in your search engine rankings. Since April 21, 2015 Google has added the new feature that gives preference to mobile friendly websites.
Search Engine Optimisation depends on a lot on links!
Creating backlinks is a very important SEO strategy.
By extensively creating backlinks on relevant websites, you can increase your Google rankings.
Though studies now say that there are better methods, backlinking through guest posting is still important.
One such strategy would be to approach influencers and ask them to spread the word on your behalf.
Bryan Harris at Okdork increased his visitors by 500% by posting blogs on relevant websites. Have a look at this analytics:
Search the most popular websites in your niche and start creating backlinks with meaningful and interactive content.
The popularity of Infographics isn’t a surprise. In 2016, creating infographics became one of the best SEO strategies for businesses. But for the coming years optimising infographics is one strategy that cannot be missed by businesses.
Source: Neil Patel
It is more appealing to read visual content than plain simple text. Also, it is easier to share as it attracts user attention.
How does this improve your rankings?
Google has a “Search by Image” option that helps in searching images online.
When the image you posted is found there, your website ranking shoots up.
Another way Google functions are:
If you search “Top hollywood actors” on Google, here’s the result that is displayed:
Visual content almost takes up the entire screen.
If you are still not creating more visual content for your website, start creating and optimising the images today. Images and infographics retain better on Google and appear more on search engines.
Though the SEO fixes in this blog might seem very basic to you, they are important. If you want to be found on the Internet, your focus should be on Google. The internet is constantly changing, and you’ll have to remain nimble to keep up.
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Whether you just need an extra hand in building an app from scratch or you need to outsource an entire project, finding the perfect app development company is one of your priorities. And these days, there are actually a lot of developer teams that can wow you with their work. But the tricky part is, how do you pick the best contractor for the job?
Because of the huge selection of candidates, the task at hand might be overwhelming. Nothing to fret about as we are here to help you out. We know that hiring new talent is challenging, so here we will discuss some key tips to guide you in finding the perfect app development company.
Tip 1: Identify the Skills/Expertise You Need
There’s a wide pool of app development companies you can meet everywhere but not all of them possess the skills you need. When you know the skills and expertise necessary for your project, you can easily filter contractors that match the job requirements.
Tip 2: Examine the Portfolio
It is common for app development teams to have an excellent portfolio that contains the best programs and apps they’ve created. However, a deeper examination of their work is the key to better assessing their skills.
Are the apps user-friendly? Are there many people using them? These are just some of the specifics you need to look into when assessing a contractor’s portfolio.
Tip 3: Shortlist Candidates
This might be one of the hardest phases in finding the perfect app development company. It’s like a hit or miss. Be careful in shortlisting candidates as your mistaken judgment may lead to a wrong choice of contractor.
When shortlisting companies, you have to focus on what you need for your project and the budget allocated for it. Do you need a coder, a designer, or the whole package? Many app development companies offer all these services in one. But the question is, can you handle the rate?
This is where shortlisting should apply. Look for the best contractors who meet the skills and expertise you require and match your budget with their asking price.
Tip 4: Conduct A Background/Character Check
Looking at the company profile and scanning the portfolios of the contractors cannot assure you that you will have a smooth working contract with them. Remember, you should also consider the personal qualities of your employees. Sometimes, there are contractors who quit in the middle of a project because of varying reasons. This is not something you want to happen.
In order to avoid project abandonment, make sure to pick a team that will stay with you until the job is finished. This is why a background or character check is important. Real feedback from their previous employers should give you an idea about the qualities of your future contractors.
Tip 5: Choose A Contractor That’s Interested In What You Do
In building a program or an app, you need people with genuine interest in your business. From project design to development, the perfect app development company should be able to help you through.
A team of developers who give inputs significant to the project based on their experience and previous output is one that you should consider. During the interview, you can gauge a contractor’s interest in the task by asking related questions. You may ask: “I am going to create a ____ app, what do you think is a suitable program I can use?”
By following these tips, you’ll give yourself a better chance at finding the perfect app development company. But to save time in looking for one, check out our own Creativ Digital. We might be able to help kickstart your new Apple or Android app!
With a group of professional developers and consultants dedicated to creating nothing but the best app for our clients, Creativ Digital should be your go-to app development company. To know more about the services we offer, head to this link.
It’s been months, and your website is not getting any plausible interactions. You must be wondering what’s going wrong with your site. Maybe your website needs a makeover!
Check out the warning signs that your website needs a makeover.